The best advice for business owners may not be what you think.
A holistic practitioner starting a new practice asked for advice recently.
The first thing that came to mind was this: Learn business skills and get business support from someone you trust. This could be from the endless resources available, from a course, or a mentor or coach.
Most of the time, new business owners focus on the product or service they are offering, which makes sense.
In business, understanding who wants what you offer, how they’ll find it, & how to convey the value are as important as what you are offering.
Developing your business is about 50% of your holistic practice. And there’s rarely sufficient business training including when you are learning your trade.
It’s not uncommon to resist marketing and sales if you are a holistic or creative business owner. And there are ways to leverage your strengths and gifts to apply effective, aligned, and authentic marketing strategies that generate sales.
The financial, marketing, and sales aspects are what nurture it to grow and thrive so so you can take care of yourself, you can support more people, and make a good living ongoing. No matter how good you are at your craft, if you don’t have clients and grow it as a business, you won’t get very far.
A lot of holistic practitioners don’t see the business part as spiritual or worthwhile. And it’s one way to sabotage your business and growth.
Approaching business as a spiritual practice categorizes it as a growth process instead of a boring subject you avoided in college. This is what helped me embrace business more fully.
It’s also true in my experience of growing 7 businesses over the past 17 years and supporting others to do the same.
Growth is optional.
But if you want to create a vision and grow a business, then growth is not optional.
It takes courage to step into unfamiliar areas and subjects. And as a dynamic being with the innate capacity to grow and transform, you were made for opportunities just like this. But it’s not easy to do it alone.
After you dive into learning about business, remember to take everything you hear with a grain of salt.
Not all advice is helpful:
What may seem like the best advice for business owners may be counter to what you need because it’s not individualized and your business is unique.
Always follow your gut about what’s right for you.
Get advice from someone you trust who has business experience and who understands your vision, your strengths, and your resistance/challenges.
Recently a client came to me and said that someone had advised her to create an ebook.
The thing is, without understanding your vision, goals, and creating an aligned strategy leading to your vision, any advice could very well take you off of your path instead of further along. It’s easier than you think to end up somewhere you never intended.
This is true in her case. Whipping out an ebook as advised would have distracted her from creating a long term, sustainable marketing strategy that is aligned with her vision, her strengths, and her target market.
Take a deep breath and dive into unfamiliar territory with resources and support that resonate with you.
The best advice for one business owner is not always the best advice for you. Be sure the advice you receive or the ideas you’re considering are aligned with YOUR vision and goals before you act on them.
And remember that marketing is always an experiment and learning process. If something doesn’t work one way, tweak it to see if it works a different way. Keep putting it out there!
If you don’t have the money to hire a coach yet, start here for free business counseling support.
For more fresh perspectives on business, watch my TEDx talk.