Frequently Asked Questions (FAQs)

Jen Aly virtual business coach

Welcome to the FAQ page! Whether you’re dipping your toes into coaching for the first time or just curious about how it works, this is the place to start. These questions are tailored for creative, holistic-minded, adventurous entrepreneurs like you who are ready to dream bigger, work smarter, and create the business (and life) you’ve been imagining. Let’s dive in!

  1. What is business coaching, and how does it work?

Think of coaching as a creative partnership. It’s like having a co-adventurer in your corner who’s just as excited about your dreams as you are! Together, we’ll:

  • Clarify your vision (even if it feels foggy right now).
  • Tackle the challenges and roadblocks keeping you stuck.
  • Build a plan that aligns with your values and energy.

The magic comes from the co-creative process. I’m here to listen, brainstorm, and help you uncover what’s already within you. It’s not about cookie-cutter solutions—it’s about creating strategies that feel just right for your business and life.

  1. What happens during a coaching session?

Picture this: It’s a supportive conversation where you bring your ideas, questions, or struggles, and we roll up our sleeves together. We might brainstorm new directions, dig into patterns that aren’t working, or celebrate the wins you’ve already had. You’ll leave each session with:

  • Fresh insights that feel energizing.
  • Clear next steps that are actionable (and not overwhelming).
  • A sense of momentum and possibility.
  • Trust in yourself that you are creating your best life.

It’s not about me telling you what to do—it’s about exploring and designing solutions together.

  1. I’ve never worked with a coach before. What should I know?

First off, welcome! Coaching might feel new or even a little mysterious, but at its heart, it’s simply about you: your goals, your ideas, and your growth. You don’t need to have all the answers (or even the questions!) figured out before we start. My job is to guide, support, and challenge you in the best way possible so you can make progress that feels true to you.

If you’re feeling nervous, that’s completely normal—and I promise, it will fade quickly once we get started.

  1. How is coaching with you different from other support like consulting or therapy?

I like to think of coaching as a blend of strategy, creativity, and a good dose of encouragement. Here’s how it’s unique:

  • Unlike consulting, coaching is not about me handing you a pre-made blueprint. Instead, we’ll create solutions together that are tailored to your unique business, style, and strengths.
  • Unlike therapy, we won’t focus on processing the past. Coaching is forward-focused—about where you’re headed and how to get there.​
  • A holistic approach: While forward-focused, I incorporate tools and practices that support mental well-being, offering practical strategies resources, and practices that meet you where you are.

Let’s Talk About Your Concerns

  1. What if I’m not ready or I’m afraid I’ll mess it up?

Guess what? There’s no such thing as “being ready.” Coaching is about starting where you are—right now, messy bits and all. You don’t need a polished plan or perfect confidence to begin. As your coach, I’m here to walk alongside you, cheer for you, and help you figure it out as we go. (Spoiler: You’ve already taken the first step just by being curious!)​

  1. What if I’m too busy to add one more thing?

I totally get it. Life as a business owner can feel like a juggling act. The good news? Coaching isn’t one more thing to “do”—it’s the thing that helps you do everything else with more ease and focus. Think of our sessions as your time to pause, regroup, and tackle the big stuff that really matters. It’s an investment of time that actually saves you time in the long run and supports you to evolve into less overwhelm and more intentional balance.

  1. What if coaching doesn’t work for me?

That’s a valid worry! Here’s the thing: Coaching isn’t magic (though it can feel that way sometimes). It works best when we’re both all-in. I bring the tools, insights, and support; you bring your openness and willingness to take steps forward. During the intake process, you’ll have a chance to share what you want to create, how you work best, and what success will look like to you. Along the way, we’ll check-in and adjust as needed to make sure you’re getting what you need. And remember: this is a partnership. You’re never in it alone.

  1. How much does coaching cost and what if I’m not sure I can afford coaching?

I get it—investing in yourself and your business can feel like a big decision. Here’s the truth: coaching isn’t about spending money just to feel productive. It’s about building a foundation for sustainable growth, clarity, and joy in your work. That’s why I offer a free consultation—so we can explore your needs and options ​together, without any pressure.​ ​After we talk about your needs & vision, I’ll share options that may support you to get where you want to go. My coaching packages span from a few hours to a year, depending your needs and budget. Prices range from $1500-$15,000 USD. Payment plans are available.

  1. Who do you work with?

I work with creative, heart-centered entrepreneurs, typically over 35 who are ready to grow their businesses in ways that align with their values. My clients, who benefit most from holistic business coaching, include artists, healers, makers, adventurers, and visionaries who want to make a bigger impact without burning out. If that sounds like you, let’s talk!

*I have worked with all of the following types of businesses and more:
‍‍‍️✍️ Creatives: artists, makers, interior designers, graphic designers, writers, architects, jewelers, photographers, videographers, poets, stylists, publishers, editors, musicians, artisan retail & boutique owners, etc.

‍⚕️️‍♀️‍Holistic Practitioners: coaches, healers, bodyworkers, personal trainers, holistic doctors, yoga teachers, chiropractors, wellness counselors, ministers, acupuncturists, astrologers, therapists, spa owners, etc.

10. Do you coach people who want to create a location-independent lifestyle or move abroad?

Absolutely. I work with adventurous people who want to move abroad or create a location-independent lifestyle, whether it’s simply traveling more or being mobile full-time. I support clients in making all the decisions and taking the actions necessary to transition to a life abroad. My background includes being abroad for years of my life, mostly in Latin America. I have purged my life 6 times and moved thousands of miles multiple times. I can support both the emotional process of changing your life and environment, as well as the logistical side(decision-making, downsizing(I was a professional organizer too!), research, etc.). To schedule a consult for this, click here.

11. How do I get started?

It’s easy! Click here to schedule your free consultation. We’ll chat about your goals, what’s been holding you back, and how coaching can support you. It’s a friendly, no-pressure conversation—just a chance to connect and see if this feels like the right fit for you.

Coaching is about so much more than reaching milestones. It’s about designing a life and business that feel deeply aligned with who you are. It’s also about learning skills, tools, and strategies to carry with you beyond the coaching relationship so you can always create the life you want.  If you have questions I didn’t cover here, feel free to reach out—I’d love to hear from you! Ready to explore? Let’s create something amazing together.