Welcome to the FAQ page about how holistic business coaching works! Whether you’re dipping your toes into coaching for the first time or just curious about how it works, this is the place to start. My coaching is tailored for creative, holistic-minded entrepreneurs like you who are ready to dream bigger, work smarter, and create the business (and life) you’ve been imagining. Let’s dive in!
Q. What is holistic business coaching, and how does it work?
A. Holistic business coaching is a collaborative, creative partnership that blends strategy, mindset, and aligned action. It’s designed to support your growth without burnout—whether you’re evolving a business that no longer fits or building momentum from the ground up.
Together, we:
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Clarify your next-level vision—not the one you’ve outgrown
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Identify mindset blocks and structural gaps
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Build (or rebuild) your business with more ease, alignment, and impact
My approach is rooted in the Freedom & Flow Framework™ and tailored to meet you where you are. No formulas—just smart strategy, deep support, and real progress.
“Jen does a fantastic job of breaking down the many facets of a creative business into manageable chunks. For someone like me who gets overwhelmed by too many tasks, this has been super valuable.”
—Rebecca Harnish, Artist
Q. What happens during a coaching session?
A. Each session is a supportive space to get clear, take aligned action, and move forward. You bring your ideas, stuck spots, or challenges—and we dive in together. I bring 20+ years of coaching experience, certifications (Martha Beck + Best Year Yet), and a whole lot of heart.
In our sessions, we might:
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Pinpoint and prioritize what matters most
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Shift unhelpful patterns or beliefs
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Strategize next steps for offers, time, or income
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Celebrate the progress you might be overlooking
You’ll leave with:
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Energizing insights and clear next steps
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A renewed sense of direction and possibility
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More confidence in your vision and path
We co-create based on your values, energy, and goals—so your business supports the life you want, not the other way around.
“Jen helped me establish my business after a relocation from one state to another. She was able to quickly make recommendations that were very useful and on point.”
— Zan Smith, Metal Sculptor
Q. I’ve never worked with a coach before. What should I know?
A. First off, welcome! Coaching might feel new or even a little mysterious, but at its heart, it’s simply about you: your goals, your ideas, and your growth. You don’t need to have all the answers (or even the questions!) figured out before we start. My job is to guide, support, and challenge you in the best way possible so you can make progress that feels true to you.
If you’re nervous? That’s normal. And temporary. Most clients feel clearer and more empowered even after the first conversation.
“The first time I met Jen, she gave me a piece of advice, that was such an ‘aha’ moment, I went out and implemented it immediately and that action is still paying off years later.”
— Rebecca Williams, Founder, Mountain Girl Media
Q: What does your coaching package include, and how is it different from other business coaching?
A: Whether you’re a new entrepreneur building from scratch or an experienced business owner ready to evolve, my coaching is designed to meet you where you are—and guide you into a more sustainable, aligned way of doing business.
At the core is my signature Freedom & Flow Framework™—a 5-phase process that combines mindset, strategy, and structure to help you grow a business that truly works for you, not the other way around.
It’s for you if:
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You’re starting fresh and want to build a strong, values-based foundation for success
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You’ve hit a wall in your established business and are craving more ease, clarity, and freedom
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You’re ready to stop burning out and start designing a business that supports your life
The 5 Phases of the Freedom & Flow Framework™:
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Clarify & Realign
Reconnect to what you actually want now—your purpose, vision, and values—and align your business accordingly. -
Reverse Engineer Your Freedom
Define your ideal lifestyle and time freedom, then create a plan that moves your business in that direction step by step. -
Leverage & Simplify
Shift your offers, pricing, and systems to create more impact with efficiency. -
Structure for Freedom
Build supportive routines, automation, and systems that let your business breathe and grow sustainably. -
Elevate & Expand Your Freedom
Celebrate your wins, anchor your new momentum, and create space to evolve into what’s next.
✅ What You Get in Every Coaching Package:
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1:1 coaching sessions personalized to your goals, stage, and vision
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Customized list action step at the end of every session so you move forward with clarity & confidence
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Session recordings so you never miss a breakthrough
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Mindset + strategic support to help you get unstuck and gain momentum
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Templates, tools, and checklists to simplify decisions and save time
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Bonus trainings + workshops for deeper growth between sessions
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AI-powered guides to optimize your business behind the scenes
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A holistic, non-cookie-cutter approach rooted in purpose, not pressure
“Jen is a wonderful, seasoned coach who helped me to step up to the next level of my business. She is very intuitive and shared the right things with me at the right times to help me breakthrough so I could step up and out! If you are looking for a coach to support, inspire, and empower you to help you grow personally and professionally I highly recommend Jen!”- Jodi Thomas, Personal Trainer, Health Coach
Q. How is holistic business coaching with you different from other support like consulting or therapy?
A. As a holistic business coach, I support clients in aligning their business with their lifestyle and inner values. I like to think of coaching as a blend of strategy, creativity, and a good dose of encouragement. Here’s how it’s unique:
- Unlike consulting, coaching is not about me handing you a pre-made blueprint. Instead, we’ll create solutions together that are tailored to your unique business, style, and strengths. I do use processes, but they are not stagnant, they are living so they can adapt to your needs and direction in the moment.
- Unlike therapy, we won’t focus on processing the past. We may acknowledge your past experience if it’s relevant to what’s happening in the moment. Generally, coaching is forward-focused—about where you’re headed and how to get there.
- A holistic approach: While forward-focused, I incorporate tools and practices that support mental well-being, offering practical strategies, resources, and practices that meet you where you are.
“Jen helped me break old patterns and move beyond my limitations to greater freedom and joy in my work. She has an innate ability to balance the yin and the yang to evolve in business dynamically and boldly while allowing me to listen deeply to intuition and my heart.”
— Sonja Bochart, Designer, TEDx Speaker
Let’s Talk About Your Concerns
Q. What if I’m not ready or I’m afraid I’ll mess it up?
A. Guess what? There’s no such thing as “being ready.” Coaching is about starting where you are—right now, messy bits and all. You don’t need a polished plan or perfect confidence to begin. As your coach, I’m here to walk alongside you, cheer for you, and help you figure it out as we go. (Spoiler: You’ve already taken the first step just by being curious!)
I coach clients who have been in business for 20 years and want to update and optimize their business to reflect who they are now and where they want to go. And I coach those who have never had a business but are passionate about their vision and want to bring it to fruition.
“Working with Jen is one of the best investments I’ve made. Not only did I feel seen and supported, she helped me launch my consulting practice and increase my prices.”
— Carol McLaurin, Coach & Strategist
Q. What if I’m too busy to add one more thing?
A. Coaching isn’t another thing on your to-do list—it’s the thing that helps you do everything else more clearly and efficiently. It’s your built-in pause, your strategy lab, your clarity booster.
Many of my clients come to me for coaching for burnout recovery—ready to shift from hustle to harmony. Instead of spinning your wheels, you get traction. Instead of burning out, you build balance. Holistic business coaching helps you work smarter, not harder—so you can actually enjoy your business again. My approach to freedom-based business coaching is rooted in simplicity, leverage, and joy.
“My anxiety level has decreased by half since starting coaching with Jen. I’ve organized my finances, made significant progress in my business and am more smoothly juggling all the areas of my life. Jen’s guidance and support have helped me feel more powerful and balanced.” — Robin West, Massage Therapist
Q. What if holistic business coaching doesn’t work for me?
A. Coaching works best when both of us are all-in. You bring your curiosity and willingness to show up, I bring the structure, tools, and mindset shifts that move you forward. And we tailor everything to you.
During our intake process, we’ll define your goals and how you define success. From there, we adjust along the way to make sure it’s working. This is a partnership. You’re never in it alone.
“After being in business for 29 years, Jen guided me to refresh and upgrad my marketing strategies and visibility. I saw excellent results quickly and learned so much from her wisdom.” -Jacqui Weiks, Intuitive Healer, Minister
Q. How much does coaching cost and what if I’m not sure I can afford coaching?
A. I totally get it—making an investment in yourself can feel like a leap. Here’s the truth: coaching isn’t just about making money. It’s about building a business that aligns with your life, your values, and your energy—and often, that leads to more money and time.
Clients often increase income and clarity, save thousands through new systems or smarter decisions, and feel way less stressed about it all.
Coaching packages start at $475 per month, depending on the level of support and length of engagement. We’ll explore the best options for your needs during your free consult.
“While working with Jen I increased my income, paid down a significant amount of debt, bought a house, & opened a brand new community clinic. My time with Jen will pay me back for decades. For sure.” -Sybil Smith, LPC, Director of Journey Center Counseling
Q. Who do you work with as a holistic business coach?
A. I work with creative, soul-led entrepreneurs (typically 35+) who want a business that aligns with the life they actually want to live.
Some are seasoned pros feeling burnt out and craving a new way of working. Others are just getting started and want to build their business the right way from the beginning—with flow, not force.
They’re artists, healers, coaches, makers, dreamers, and doers who are ready to ditch hustle culture and design a business that supports their vision, energy, and lifestyle.
If you’re navigating change, feeling overwhelmed, or craving more meaning, freedom, and clarity in your work—you’re in the right place.
“I already had a pretty solid handle on good business practices before, but I still learned some new things to try, which I’m happy to now have in my tool kit! Her matter-of-fact approach to prosperity consciousness and good business practices helped me stay focused on positive thoughts and good habits as I navigated uncertain times.“ -Ishka Lha, Artist
Clients I’ve worked with include:
Creatives: artists, interior designers, graphic designers, writers, architects, jewelers, photographers, videographers, poets, stylists, publishers, editors, musicians, artisan retail & boutique owners, and more.
Holistic Practitioners: coaches, healers, body workers, personal trainers, holistic doctors, yoga teachers, chiropractors, wellness counselors, ministers, acupuncturists, astrologers, therapists, spa owners, and more.
Q. How do I get started?
A. It’s easy! Click here to schedule your free consultation. We’ll talk about what you want to create and how coaching can support you. No pressure. Just a real conversation to see if it feels like the right fit.
Holistic business coaching is more than business growth. It’s about creating a life and work that feel deeply aligned, sustainable, and joyfully yours.
Got questions not answered here? Reach out anytime. I’d love to hear from you.
Ready to explore? Let’s create something amazing together.